20% OFF Sunglasses - Code: GETSET20    Details »

20% OFF Sunglasses

Use code GETSET20 at the basket.


1). Valid on Sunglasses frames only

2). You can add prescription lenses, but these will not be discounted.

3). Only 1 code per order. Cannot be used in conjunction with any other offer.

4). Expires 16th May 2018

Privacy Policy and Cookies

We are committed to safeguarding your privacy. We want to ensure your personal data is protected. The following information explains how we collect your data and what we do with it.

What data do we collect?

When you visit our website, we might collect the following data:

  • Your IP address
  • Details of the webpages you have viewed
  • Information about the type of browser you use
  • The hyperlinks you have clicked

We collect this data using cookies and similar technologies which give us information about you when you visit our websites. We use cookies to give you the best experience of using our site.


Cookies are files that store information on your browser that let us recognise that you’ve visited our website before. By continuing to browse our sites you’re agreeing to our use of cookies. However, you can remove or disable these cookies from your browser if needed. This means no website will be able to place a cookie in your browser. We recommend that you don’t disable cookies so that you can continue to enjoy using our website fully.

Our sites use 'session cookies'. These cookies are removed from your computer when you close your browser. We also use ‘persistent cookies’. These cookies stay on your computer for longer but expire after a fixed time. These can be used to store information between browsing sessions. They store information such as the items you added to your basket on your last visit, and give us information about your preferred settings.

Here is a list of the following ways we use cookies. We use them to:

  • Remember your language and country preferences on our sites
  • Remember what items you put in your basket last time you visited the site, so that we can keep them for you if you did not buy them this time
  • Track your behaviour on our sites, such as tracking the pages you visited on the way through our sites, and how often you abandoned your basket. This helps us to improve the browsing experience and to improve our sites in future

We don't use cookies or other tracking technologies to collect from or store information on your personal device or computer. We also don’t track your online activities when you're not using our sites.

Some cookies are set by our sites and are referred to as first party cookies. Some are set by third parties. Our sites use some third-party tools such as Facebook and Google Analytics. These third-parties may also place cookies via our websites.

How we use your information

Under Data Protection Laws and subject to your prior consent, we use your personal data in the following ways:

  • To provide services
  • To respond to your comments and queries
  • To process your applications
  • To send you products or samples that you have requested
  • To evaluate the use of our products, services and websites and understand how you browse our sites
  • For the purposes of promotions, prize draws and competitions that you may have entered
  • To carry out market research and analytics
  • To process payment instructions
  • To verify your payment/credit status
  • To verify your identity and to detect or prevent fraud or other crimes
  • To profile the products you purchase (including health products)
  • To recommend products to you
  • To analyse how effective our advertisements are

We may supplement the personal data you give us with information we receive from third parties or information that we hold about you. We do this to provide you with better targeted products and services, and for marketing purposes./p>

Protecting your data and other websites

We maintain physical, technical and administrative safeguards to protect your personal data against unlawful, accidental, or unauthorised access, loss, alteration, destruction or disclosure and other forms or processing that are unlawful.

Our sites may contain hyperlinks to other websites maintained by third parties. We are not responsible for the privacy policies or the content of the websites we link to. We advise that you look at the privacy statements for the websites you visit out with our sites to protect your personal data.

Opting out of our marketing emails

From time to time we may contact you for customer research purposes. We may send you details of products, promotions, services or special offers via post, email or push notification on your mobile device. We send information that may be of interest to you based on the information you’ve given to us and the previous purchases you’ve made from us.

You can unsubscribe from our communications at any time by changing your preferences in the 'My Account' section of our website. You can also unsubscribe using the ‘unsubscribe’ link at the bottom of every marketing email we send. You can also contact our support teams on support@opticians.superdrug.com If you’d like to speak to one of the team, you can call our helpline on 03303 801 350

Sometimes we offer an 'email a friend' or 'refer a friend' service to help you to recommend our great products, offers or services to a friend. If you use this facility, please make sure you’ve obtained your friend’s consent to use their personal data. When we contact your friend we will tell them the name and email address of the person that referred them. We won’t use your friend’s information for any other purpose unless they give us their consent.

Processing and accessing your information

The Data Protection Act gives you the right to access any information we hold aboutyou. If you request access, you may be subject to a small admin fee to meet our costs in providing this information.

We may share your data or pass it to other third party companies, or other companies within the ASW Group which directly support our site administration and promotional activities. If you order a product or service from us we may share your personal data with our suppliers and other third parties to allow delivery of the products/services you’ve ordered. We may also use third parties to help us analyse and process your personal data, and to improve our products and services. Any third parties or other suppliers are not authorised to use your personal data in any other way and are required by us to implement measures that protect your data.

We may need to transfer your personal data out of the European Economic Area(EEA) to countries that don’t offer the same level of protection of your personal data as required in the EEA for administrative purposes or on a need-to-know basis for analysis. By using our services and subscribing to them, you consent to and acknowledge these potential transfers. We ensure that we place obligations on the receiving party of the data to provide a level of protection adequate to the standard as required in the EEA.

We may need to disclose your personal data if we are required to do so by warrant, subpoena, court order or by law.

We delete your personal data when there has been no activity on your account for three years.

Changes to our policy

From time to time we may change this privacy policy. We will post the updates version on this webpage, so please visit this area frequently to keep updated.

Contacting us

Please contact us if you have any questions or concerns about this privacy policy and we’ll be happy to help. You have the right to contact us if you:

  • Don't want to be contacted by us in the future
  • Want a copy of the personal data we hold about you
  • Want to report any violations of our privacy policy
  • Would like us to correct or update your personal data

To contact us you can write to us at:

Superdrug Opticians

Lockwoods Yard

The Grove

Westgate on Sea



You can also contact our support centre on e-mail at support@opticians.superdrug.com If you’d like to speak to one of the team, you can call our helpline on 03303 801 350